![]() Make sure the pages are a part of an XML Sitemap to make it easy for Google to crawl the page and find the answer.Make sure that the page with the answer is part of a site structure and has references coming from other pages that have related topics.Have a site that offers an excellent user experience to improve organic rank and readability.Remember that the algorithm is what generates the answer, so your text should be easily cut out of the rest of your content for the Quick Answer box. Make sure that your website provides the answer in a clear, easy-to-understand manner.How do I optimize my page to appear on Google answer box? Gaining this authority can help you increase your brand awareness and reputation, and thereby bring you interested traffic.Īt BrightEdge, we monitored the impact of Google Quick Answers in terms of traffic and click-through rates and saw a clear increase for those that were chosen for an answer. The site that displays the answer does not have to rank first on the page- it can fall into organic position 2-4- but this site gets to appear at the center of the page as Google’s resource on the subject. ![]() When Google selects a website to display a Google Quick Answer, they are helping to cast this site as an authority on the subject. Why do I want to appear on Google Quick Answers? These answers then appear in an outlined box on the top of the SERPs. To generate these answers, Google will take parts of content from web pages that were already regarded as trustworthy by the search engine. Google Quick Answers was first introduced in September 2014 as a means of presenting easy answers to queries that were ‘how to’ or ‘what is’ oriented. ![]()
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